Keep it Real

action

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Client

Nectar

Brand

Tyson

Campaign's Premise

What would a modern day mom with her very own cooking show say if she could? Meet Ashley, a regular mom who believes that good food is the answer to 99% of life’s problems. Her simple solution to her busy life? Tyson of course. Using a quirky home cooking show intro that is accompanied by sounds of soft jazz blended with the harsh diegetic sounds of the kitchen, as well as a fun vibrant title we are able to stay true to real, relatable identity of the brand. Quick, easy and a great source of protein, we see our protagonist utilising Tyson’s pre-cooked 100% real chicken products showcasing the brand’s view that convenience shouldn’t jeopardise quality.

Credits

Concept Direction & Treatment

MAKA

Video Creative Producer

Sean Aquilina

Head of Video Production

Maria Vella

Video Creative Director

Matthew James Ellul

Director of Photography

Sean Aquilina

Post Producer