Vodafone

This project is a result of 3 filming days, over 1300 takes, 20 scenes and every possible iteration you can think of for the word ’Shake’, all for a 35-second video. Aimed at launching the new youth platform from Vodafone; the client wanted a video that relates to youths on an emotional level, to be their partner who they can rely on during their journey of exploration and self-discovery. Therefore, we chose to go for something a little unconventional in terms of scenes, locations and characters in order to push boundaries and target forward-thinking young people to push them to download the app on their phones and literally ‘Shake’ for more data that will allow them to share and engage with each other.