Campaign's Premise

Have YOU tried

With their upcoming Rebrand right around the corner, we were entrusted with creating an effective video campaign that highlights this new brand identity while also targeting the general lack of public awareness of the services offered by With the aim of positioning as a forward-thinking, convenient and user-friendly agency that does its utmost to make sure that government services are readily accessible to all.

Starting off by visually showcasing a modern Maltese community of diverse individuals with highly relatable issues and concerns, a solution is quickly introduced by means of our friendly, helpful protagonist who explains all the easy and convenient resources has to offer. 


Concept Direction
Video Creative Treatment
Video Creative Producer
Sean Aquilina
Head of Production
Maria Vella
Senior Video Creative Director
Matthew James Ellul
Video Creative Director
Michael Grech
Main Cast
Monique Dimech Genuis
Director of Photography
Sean Aquilina
Art Department
Martina Zammit
Project Coordinator
Victoria Schembri
Post Producer
Jake Vassallo
Jr.Project Manager
Julia Camilleri
1st Camera Assistant
Gabriel Gaviria
Owen Michael Grech
Key Grip
Daniel Licari
Sound Recordist
Noel Watson
Hair & MakeUp
Kim Deguara
Secondary Cast
Brian Miller, Nadine Farrugia, Matthew Dimech Genuis
Background Cast
Miguel Muscat, Colette Abdilla, Ema Pantovic, Yasmin Yusif Akillu, Michelle Grecey, Alfred Buhagiar, Yuric Allison
Video Editor
Jake Vassallo
Color Grading
Tharan Tandle
Sound Mastering
Matthew James Borg Brincau

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