Pfanner Ice Tea
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Client
Nectar
Campaign's Premise
A well-known brand across the island as leaders in the juice market, Pfanner’s undeniable dominance has not yet translated to the world of Ice Tea. That’s why we were thrilled when Nectar approached us to come up with a video concept that amplifies the visual recognisability of the product range, and establishes a strong relationship in people’s minds between the brand Pfanner and Ice Tea. Therefore, the focus for this campaign takes inspiration from the values and personality characteristics of the brand, while touching on enticing emotions such as nostalgia and thirst. All with the goal of establishing a strong association between the brand and the product and increasing mindshare within the local market.
Credits
Kinnie Zero
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cut