Made from Real Fruit







Campaign's Premise

Made from Real Fruit, that’s how we all love them. Pfanner is a fruit juice brand which has been a household brand in the local market for a number of years. That being said, fruit juices could be perceived as unhealthy due to added sugar. Therefore, Nectar came to us to come up with an entertaining campaign idea that would tackle this audience perception in relation to this brand and position Pfanner as a healthy option, derived from fresh fruit. With the introduction of our precocious protagonist Philip, and the use of a god-like but trustworthy VO, we are introduced to all the natural flavours of juices Pfanner has to offer while also showing the natural (real fruit) ingredients used in making them, highlighting the values of enjoyment, health and refreshment which are at the centre of the brand’s philosophy.


Creative Direction & Treatment
Creative Producer
Sean Aquilina
Head of Video Production
Maria Vella
Video Creative Director
Matthew James Ellul
Director of Photography
Sean Aquilina
Post Producer
Jake Vassallo
1st Assistant Director
Jeremy Vella
Production Coordinator
Victoria Schembri
1st Cam Assistant
Mark Dingli
2nd Cam Assistant
Marilyn Gatti Kraus
Sound Recordist
Robert Azzopardi
Set Decorator
Jasmin Azzopardi Schellmann
Key Grip
Luke Micallef
Make Up
Jean Pillow
Video Editor
Jake Vassallo
Sound Design
Robert Bonello
Colour Grading
Anthony Wood

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