Nectar

Pfanner

Made from Real Fruit, that’s how we all love them. Pfanner is a fruit juice brand which has been a household brand in the local market for a number of years. That being said, fruit juices could be perceived as unhealthy due to added sugar. Therefore, Nectar came to us to come up with an entertaining campaign idea that would tackle this audience perception in relation to this brand and position Pfanner as a healthy option, derived from fresh fruit. With the introduction of our precocious protagonist Philip, and the use of a god-like but trustworthy VO, we are introduced to all the natural flavours of juices Pfanner has to offer while also showing the natural (real fruit) ingredients used in making them, highlighting the values of enjoyment, health and refreshment which are at the centre of the brand’s philosophy.