Betroad

action

cut

Client

Neatplay

Campaign's Premise

Betroad is a young Turkish brand that offers betting & online casino gaming, which takes visual inspiration from the exciting world of fast cars and street racing (à la the Fast and the Furious film franchise). Through this brand video, we wanted to invite audiences to feel and experience the thrill of placing a bet, with the aim of building brand awareness by appearing young and enticing. The smooth sophisticated nature of the brand is highlighted in the visual style while a series of dynamic match cuts likens the speed, power and control one has driving a luxury sports car with online betting.

Credits

Creative Concept & Treatment

MAKA

Video Creative Producer

Sean Aquilina

Head of Video Production

Maria Vella

Video Creative Director

Matthew James Ellul

Director of Photography

Sean Aquilina

Post Producer