McDonald’s

TBWA\ANG

As easy as Mobile, Order and Pay. The scope of the concept for this video aimed at showcasing all the channels through which people can order their meals by means of the McDonald’s App using the new MOP function. Whether it’s table service, counter pickup, drive-thru or curbside pick-up we wanted to educate audiences on this app function in order to raise awareness of the quick convenience of MOP and improving customer experience by means of the McD App. Therefore, we wanted to go about doing this by means of a playful and humorous but relatable video concept. And with the help of our three well-known protagonists, influencers Nate, Frank & Rossi, we were able to do just that while enhancing campaign visibility on social media channels.