The Hot Lot

action

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Client

McDonald’s

Marketing Agency

TBWA\ANG

Campaign's Premise

People wanted spicy, McDonald’s gave them spicy. Tasked with creating a video to showcase the sheer spice level of McDonald’s new range of spicy chicken products. We see two girl best friends in a car, the type of friends who are excited to try new things and enjoy sharing experiences together. They love hot & spicy food and have come to McDonald’s to try the new products thinking, “How spicy can they be?” We see that their expectations have been surpassed when trying the wings and sauce so they go back to try the burger as well, showcasing each product in order to enhance overall product awareness of the entire Hot Lot range.

Credits

Concept Direction

TBWA\ANG

Video Creative Treatment

MAKA

Creative Producer

Sean Aquilina

Head of Video Production

Maria Vella

Video Creative Director

Matthew James Ellul

Director of Photography