Homestyle Burgers

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Client

McDonald’s

Marketing Agency

TBWA\ANG

Campaign's Premise

Welcome to the western world of McDonald’s new Homestyle burgers. Staying close to the vibe of a tense showdown between outlaws in classic Clint Eastwood style western classics, the brand wanted to highlight their new Ranch based burgers using the iconic look and feel of the world in which these films are set. Therefore, we aimed to capture a similar sense of drama and anticipation through transforming a little corner of our island into a classic country desert where a cowboy embodies the desolate scene and undergoes a standoff of his own, staying true to the typical homestead visual style of the product.

Credits

Concept Direction

TBWA\ANG

Video Creative Treatment

MAKA

Creative Producer

Sean Aquilina

Head of Video Production

Maria Vella

Video Creative Director

Matthew James Ellul

Director of Photography