Homestyle Burgers





Marketing Agency


Campaign's Premise

Welcome to the western world of McDonald’s new Homestyle burgers. Staying close to the vibe of a tense showdown between outlaws in classic Clint Eastwood style western classics, the brand wanted to highlight their new Ranch based burgers using the iconic look and feel of the world in which these films are set. Therefore, we aimed to capture a similar sense of drama and anticipation through transforming a little corner of our island into a classic country desert where a cowboy embodies the desolate scene and undergoes a standoff of his own, staying true to the typical homestead visual style of the product.


Concept Direction
Video Creative Treatment
Creative Producer
Sean Aquilina
Head of Video Production
Maria Vella
Video Creative Director
Matthew James Ellul
Director of Photography
Sean Aquilina
Post Producer
Jake Vassallo
1st Assistant Director
Jeremy Vella
Jr Production Manager
Julia Camilleri
Production Coordinator
Victoria Schembri
Set Decorator
Martina Zammit
1st Cam Assistant
Samuel Sanchiz
Camera Trainee
Debora Mangione
Sound Recordist
Roger Zammit
Luke Micallef
Make Up
Jean Pillow
Food Stylist
Dejan Šutanovac
Video Editor
Jake Vassallo
Sound Design
Matthew James Borg
Colour Grading
Tharan Tandle

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