McCrispy
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Client
McDonald’s
Marketing Agency
TBWA\ANG
Campaign's Premise
What’s that sound that’s impossible to ignore? It’s the unmistakable, crackly sound of the McCrispy, of course. Following the success of the launch of the brand new McCrispy platform, we were once again entrusted to produce a dynamic, engaging video aimed at promoting the two new additions to the McCrispy range, the Deluxe & BLT. In collaboration with TBWA, this campaign served as an opportunity to dramatise the indelible sound of the crunch through exaggerated reactions and sound effects. From stylised sound effects to the characters’ reactions to the deliciously loud crackle of the McCrispy patty, making it impossible to have a conversation, we are able to highlight the crispiness & quality of the product in a dramatic but comedic & light-hearted manner.
Credits
Homeloans
action
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