McCrispy
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Client
McDonald’s
Marketing Agency
TBWA\ANG
Campaign's Premise
What’s that sound that’s impossible to ignore? The unmistakable crunch of the McCrispy.
To launch the new Deluxe and BLT additions to the McCrispy range, we partnered with McDonald’s and TBWA to create a bold, high-impact video that puts sound front and centre.
By making best used of audio design, we turned the product’s signature crunch into the hero, making it loud enough to interrupt conversations and impossible to miss.
This campaign is a reminder of how powerful great sound design can be in grabbing attention and elevating product perception. Crisp visuals are important but a perfectly timed crunch… That’s unforgettable.
Credits
Agency
TBWA\ANG
Brand
McDonalds
Video Concept Direction
MAKA
Video Creative Treatment
MAKA
Agency Account Executives
Louise Cachia & Michela Urry
Agency Creative
Bryan Wolfgang Reiter & Leanne Bondin
Video Creative Producer
Sean Aquilina
Head of Production
Maria Vella
Jr.Project Manager
Julia Camilleri
Senior Video Creative Director
Matthew James Ellul
Main Cast
Dean Ellul & Kristen Abela
Director of Photography
Victor Abela
Art Department
Martina Zammit
Project Coordinator
Victoria Schembri
Post Producer
Jake Vassallo
1st Assistant Director
Julia Camilleri
Food Stylist
Dejan Šutanovac
1st Camera Assistant
Malik Atwair
Gaffer
Owen Michael Grech
Hair & Make-Up
Lara Licari
Gear Rental House
Media Station
Secondary Cast
Preston Carbonaro, Pearl Saliba, Veronica Bonnici, Lucienne Vella
Video Editor
Jake Vassallo
Color Grading
Tharan Tandle
Sound Design and Sound Mastering
Gez Lloyd
Homeloans
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