McDonald’s

TBWA\ANG

Become immersed in the world of McCafe. This is how we wanted audiences to feel upon watching this new brand video from McDonald’s. Working closely with the folks at TBWA, we came up with a video concept that tied into their overarching campaign that plunges audiences into a glorious audio-visual experience. The natural world is transformed into the top four drinks available at McCafe, using a number of ominous extreme close-ups and amplified diegetic sounds. These build naturally, moving through the various experiences of consuming the various drinks as the advert eventually culminates into the straightforward visual of closing the McCafe cup, highlighting the simple choice.