McCrispy
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Client
McDonald’s
Marketing Agency
TBWA\ANG
Campaign's Premise
When we were approached and told that McDonald’s needed a video to launch their brand new chicken platform in their products line, we knew we had to turn the world upside down (literally). With the new McCrispy burger as our star we wanted to create a punchy advert that grasps audience’s attention from the get-go with its somewhat kooky and creative concept. All the while, showcasing the quality, experience and actual ‘crunch’ of the product, positioning the brand as the new go-to spot for chicken lovers.
Credits
Concept Direction
TBWA\ANG
Agency Account Executives
Louise Cachia & Luke Pavia Aloisio
Agency Creative
Bryan Wolfgang
Video Creative Treatment
MAKA
Video Creative Producer
Sean Aquilina
Head of Video Production
Maria Vella
Senior Video Creative Director
Matthew James Ellul
Video Creative Director
Michael Grech
Director of Photography
Sean Aquilina
Post Producer
Jake Vassallo
Jr Production Manager
Julia Camileri
Production Coordinator
Victoria Schembri
Set Decorator
Martina Zammit
Production Assistant
Marija Pisani
1st Cam Assistant
Gabriel Gaviria
Sound Recordist
Robert Bonello
Gaffer
Owen Michael Grech
Key Grip
Daniel Licari
Make Up
Lara Licari
Food Stylist
Dejan Sutanovac
Video Editor
Jake Vassallo
Colour Grading
Tharan Tandle
Stay Fresh
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