Start of the Year

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Client

HSBC

Marketing Agency

BPC International

Campaign's Premise

New year, new offers. We were tasked with creating a dynamic product awareness video for HSBC that showcases the limited & special offers related to Personal Loans, New to Bank Customers & Wealth Plans they wanted to highlight, as well as acting as an opportunity to push the latest brand refresh. Thus, accentuating the idea that HSBC is still here and present in the market, with a fresh new look and with new products and offers for their customers. To achieve this, we went for a cool, collected protagonist. A kind-of everyman character who is relatable and approachable, who goes on to explain the details of the offers clearly and in layman’s terms. In this way we are able to highlight the product in an engaging and entertaining manner that appeals to audiences.

Credits

Concept Direction
BPC International
Video Creative Treatment
MAKA
Creative Producer
Sean Aquilina
Head of Video Production
Maria Vella
Video Creative Director
Matthew James Ellul
Director of Photography
Sean Aquilina
Post Producer
Jake Vassallo
Production Coordinator
Victoria Schembri
1st Cam Assistant
Carlo Musco
Sound
Robert Azzopardi
Grip
Luke Micallef
Make Up
Elaine Grech
Video Editor
Jake Vassallo
Compositing
Nicolai Aquilina

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