HSBC

BPC International

New year, new offers. We were tasked with creating a dynamic product awareness video for HSBC that showcases the limited & special offers related to Personal Loans, New to Bank Customers & Wealth Plans they wanted to highlight, as well as acting as an opportunity to push the latest brand refresh. Thus, accentuating the idea that HSBC is still here and present in the market, with a fresh new look and with new products and offers for their customers. To achieve this, we went for a cool, collected protagonist. A kind-of everyman character who is relatable and approachable, who goes on to explain the details of the offers clearly and in layman’s terms. In this way we are able to highlight the product in an engaging and entertaining manner that appeals to audiences.