Nectar

Kras

Everyone knows the iconic nougat wafer in the green packaging, but not everyone knows Kras. This is the main pain point Nectar wanted to tackle when they approached us for this brand video campaign. The product exudes immense nostalgic quality with generations of loyal wafer lovers and we wanted to highlight this timelessness by using visual cues that remind young and old of the great taste and experience of this well-known product. Tying together the appeal of the old with a quirky concept we were able to increase brand awareness by tapping into the high visual recognisability of this beloved sweet treat.