Nougat Wafer
action
Client
Nectar
Brand
Kras
Campaign's Premise
Everyone knows the iconic nougat wafer in the green packaging, but not everyone knows Kras. This is the main pain point Nectar wanted to tackle when they approached us for this brand video campaign. The product exudes immense nostalgic quality with generations of loyal wafer lovers and we wanted to highlight this timelessness by using visual cues that remind young and old of the great taste and experience of this well-known product. Tying together the appeal of the old with a quirky concept we were able to increase brand awareness by tapping into the high visual recognisability of this beloved sweet treat.
Credits
Concept Direction & Treatment
MAKA
Creative Producer
Sean Aquilina
Head of Video Production
Maria Vella
Video Creative Director
Matthew James Ellul
Director of Photography
Sean Aquilina
Post Producer
Jake Vassallo
1st Assistant Director
Jeremy Vella
Jr Production Manager
Julia Camilleri
Production Coordinator
Victoria Schembri
Set Decorator
Martina Zammit
1st Cam Assistant
Matthew Debono
Grip
Bennard Buttigieg
Make Up
Jean Pillow
Video Editor
Jake Vassallo