Don’t Lose Sleep
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Client
Kinsta
Video Agency
MAKA
Campaign's Premise
What does website stress really feel like? Slow speeds, unexpected downtime, unhelpful bots… It’s all about those digital nightmares. So, we brought it to life. We dramatised every common hosting frustration marketers face through our main Ad. Then, we also extended the world with short-form, tactical ads focused on performance, security, and usability. Built for retargeting, each asset mirrors the same surreal tone and visual treatment while zeroing in on specific pain points. This resulted in a cohesive, brand-awareness campaign that is visually distinct and designed to convert. Hosting has never looked this stressful and this smooth.
Credits
Agency
MAKA
Brand
Kinsta
Video Concept Direction
Matthew James Ellul at MAKA
Video Creative Treatment
Matthew James Ellul at MAKA
Video Creative Producer
Sean Aquilina
Head of Production
Maria Vella
Jr.Project Manager
Julia Camilleri
Video Creative Director
Matthew James Ellul
Main Cast
Rebecca Scicluna
Director of Photography
Sean Aquilina
Art Department
Martina Zammit
Project Coordinator
Victoria Schembri
Post Producer
Jake Vassallo
1st Assistant Director
Victoria Schembri
Stunt Supervisor
Matthew Camilleri at Phantomstunts
1st Camera Assistant
Naomi Gradel
Gaffer
Owen Michael Grech
Key Grip
Sergio Tintor
Hair & Make-Up
Kim Deguara
Gear Rental House
Media Station
Secondary Cast
Video Editor
Jake Vassallo
VFX Supervisor
Daniel Spagnol
VFX Artist
Adam Lawrence
Color Grading
Tharan Tandle
Sound Design and Sound Mastering
James Baldacchino
McCrispy
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