Farsons

Kinnie

SWITCH

Behind the glamorous and coveted X-Factor stage a Kinnie fridge stands proudly, a beacon of light for all who work tirelessly to make this spectacle possible. The idea for this advert invited the audience to follow a rogue can of Kinnie that has let itself loose and makes its way through backstage of the X-Factor. Focusing on the journey of the Kinnie can while having  the X-Factor as our background, we are able to get a glimpse into the work of various crew members as it passes by. From a makeup artist getting the performers ready, to dancers flitting by practising numbers and camera operators who are hard at work, desperate for a tasty refreshment. With the rolling can in the foreground, we catch a glimpse of all these unsung heroes who, powered by Kinnie, give their all and collectively work to produce the programme we know and love.