Farsons

Kinnie

Switch

The Mediterranean Classic, for 70 years. Since 1952 Kinnie has been at the indelible centre of Maltese culture and its community life and remains as distinct as the island itself. The sights, smells, textures and flavours of this Mediterranean land, bottled. To celebrate this historic milestone in this iconic Maltese drink’s history we teamed up with the lovely people at the agency – Switch & Farsons to come up with a TVC that focuses on Kinnie’s journey through the years while looking to the future and encouraging others to live in the now, create lasting memories and make each moment unique. Therefore, through this video we want to remind consumers that since its inception, the brand has been a classic fixture in Maltese culture through showing the development of the Kinnie brand by placing each of the brand’s iconic bottle designs at the centre of each of our scenes.