Italian quality guaranteed

action

cut

Client

Nectar

Brand

PATA

Campaign's Premise

Listen to the delicious crunch of Pata crisps. Pata is an Italian heritage brand which is mostly known for their delicious crisps. The aim for this campaign was to position Pata as a modern but quality Italian brand in order to increase consumption of the product by raising public awareness of the product and the brand. Through the use of iconic sound bites and musical nostalgia, we wanted to remind viewers of the aspects we all love so much about the brand’s country of origin, aligning the video with the brand’s vision and reinforcing the product’s key USP’s.

Credits

Concept Direction & Treatment

MAKA

Creative Producer

Sean Aquilina

Head of Video Production

Maria Vella

Video Creative Director

Matthew James Ellul

Director of Photography

Sean Aquilina

Post Producer