Neatplay

Intobet is a brand offering betting & casino online games in the Turkish market, aimed towards targeting the “geeks” of betting. These individuals like to have detailed information on the games they are betting on for the extra edge. Therefore, our main aim for the concept was to push the appeal of the brand towards tech-savvy people who are interested in gaining information regarding actual strategies they can use to help their odds. Through this video the brand wants to be transparent with its players by making this information accessible. Thus, the overall strategy of this advert is for the brand to build a reputation of knowledgeability and reliability with its players. We went about this as well by showcasing the character of ‘The Professor’ who is intrinsically linked with the brand, within a cool, modern Matrix-like environment.