Campaign's Premise

Intobet is a brand offering betting & casino online games in the Turkish market, aimed towards targeting the “geeks” of betting. These individuals like to have detailed information on the games they are betting on for the extra edge. Therefore, our main aim for the concept was to push the appeal of the brand towards tech-savvy people who are interested in gaining information regarding actual strategies they can use to help their odds. Through this video the brand wants to be transparent with its players by making this information accessible. Thus, the overall strategy of this advert is for the brand to build a reputation of knowledgeability and reliability with its players. We went about this as well by showcasing the character of ‘The Professor’ who is intrinsically linked with the brand, within a cool, modern Matrix-like environment.


Concept Direction & Treatment
Video Creative Producer
Sean Aquilina
Head of Video Production
Maria Vella
Senior Creative Director
Matthew James Ellul
Video Creative Assistant
Michael Grech
Director of Photography
Sean Aquilina
Post Producer
Jake Vassallo
Jr Production Manager
Julia Camileri
Production Coordinator
Victoria Schembri
Production Design
Martina Zammit
1st Camera Assistant
Gabriel Gordo Gaviria
Owen Michael Grech
Video Editor
Jake Vassallo
VFX Artist
Adam Lawrence
Hair & Make-Up
Kim Deguara
Color Grade
Tharan Tandle
Sound Designer
Matthew James Borg

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