Peek into Heritage
action 
cut 
Client
Heritage Malta
Campaign's Premise
To spark a deeper connection with locals and reignite pride in Malta’s rich heritage, we teamed up with Heritage Malta to create a campaign rooted in community, culture, and identity. Rather than presenting heritage as something distant or historical, this campaign brings it into the present, celebrating the people, places, and moments that make it feel alive and relevant today. At its core, the goal is simple: to make heritage feel like home… Peek Into Heritage – Uncover Centuries in Moments. By highlighting interactive experiences and familiar faces, we’re building a more relatable identity for Heritage Malta one that invites locals to engage, participate, and see themselves as part of the story. It’s the beginning of a long-term journey to boost visits, grow positive sentiment, and turn everyday pride into lasting public connection.
Credits
Big Mac Trio
action
cut