McDonald’s

TBWA\ANG

Special people, serving up extra special moments. The idea for this overarching video campaign, developed by our friends over at TBWA centred around observing people in their everyday lives, and for this video specifically watching the people and relationships of McDonald’s employees. In doing so, we go through a series of moments of employees joyfully serving and interacting with customers as well as each other, all from the point of view of a McDonald’s store manager. From employees serving at the front counter with smiles on their faces to kitchen workers being friendly on the job. Audiences don’t just see people at work they are able to feel the great vibe among the workers and customers at McDonald’s.