Anchovy

Dr Juice

Together with the creative team at ANCHOVY we worked on bringing this concept to life, thinking of the weirdest & wackiest ways to showcase fruit for this video. The aim was to create a super quirky online video to advertise Dr Juice’s new app as well as stay true to their brand identity. Therefore, by means of countless hours of scouring the internet and rigorous experimenting as well as lots of arts & crafts, broken hearts, a very messy studio and some VERY tasty smoothies we were able to see our hard work pay off, gathering millions of views and engagement on social media and even being shortlisted as a finalist at The Drum Awards, the renowned awards for achievement in marketing.