YouWin

Dombilibet

Fight or die, for YouWin’s Black Friday offers. The concept for this video started off with the idea of four distinct characters running towards a mound of boxes to claim their prize. From there we envisioned a long empty corridor aisle full of boxes, going for a completely monochromatic visual style, making the prizes stand out so they look that much more appealing. Using a combination of dramatic slow-motion shots and fast cuts we are able to create something that is sensational and stylistic and that aims to instil a sense of urgency within audiences while at the same time having a comedic element from the exaggerated facial expressions and moment of fiasco. Our characters’ big personas are all different, all ready to take a chance, each of them with a hungry look in their eye, preparing themselves for what’s to come.