Discount Casino

action

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Client

Neatplay

Marketing Agency

TBWA\ANG

Campaign's Premise

Discount Casino is an elegant brand offering a joyful, straightforward betting & casino online gaming experience for the Turkish market as well as satisfying its customers with enjoyment, cashback offers as well as the overall feeling similar to playing in an in-person Casino. The general vibe and style of the brand is luxurious and refined, mainly targeting high rollers. Therefore, we wanted our video concept to reflect the sparkle, lights and glamour associated with traditional casino through the use of elegant and empowering narration and a luxurious environment centred around a sophisticated protagonist who reflects the target persona of the brand.

Credits

Concept Direction

TBWA\ANG

Video Creative Treatment

MAKA

Creative Producer

Sean Aquilina

Head of Video Production

Maria Vella

Video Creative Director

Matthew James Ellul

Director of Photography