Homeloans
action
Client
BOV
Campaign's Premise
Regardless of whether you’re a first-time buyer, thinking of investing in or even upgrading your property, we all know becoming a homeowner is not an easy process. Especially with all the factors flooding people’s minds from all different angles. Be it financial pressure, lack of process, confusing legalities, family pressure, or any number of potential headaches, it’s easy to feel overwhelmed. That’s why when we were approached to come up with a video concept for a campaign to promote BOV’s online Home Loan portal, we focused on creating a visual representation of the internal chaos people go through and relate to the buyer’s panic that is so often felt and consequently present a solution. Thereby, through highlighting the fast, easy, and efficient qualities of the portal, our aim is to give audiences a bit more clarity & direction towards taking that first step, clearing the uncertainty, and showing the path to achieving their potential dream home.
Credits