Homeloans

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Client

BOV

Campaign's Premise

Regardless of whether you’re a first-time buyer, thinking of investing in or even upgrading your property, we all know becoming a homeowner is not an easy process. Especially with all the factors flooding people’s minds from all different angles. Be it financial pressure, lack of process, confusing legalities, family pressure, or any number of potential headaches, it’s easy to feel overwhelmed. That’s why when we were approached to come up with a video concept for a campaign to promote BOV’s online Home Loan portal, we focused on creating a visual representation of the internal chaos people go through and relate to the buyer’s panic that is so often felt and consequently present a solution. Thereby, through highlighting the fast, easy, and efficient qualities of the portal, our aim is to give audiences a bit more clarity & direction towards taking that first step, clearing the uncertainty, and showing the path to achieving their potential dream home. 

Credits

Client
BOV
Concept Direction
MAKA
Video Creative Treatment
MAKA
Video Creative Producer
Sean Aquilina
Head of Production
Maria Vella
Jr.Project Manager
Julia Camilleri
Senior Video Creative Director
Matthew James Ellul
Video Creative Director
Michael Grech
Main Cast
Sarah Micallef
Director of Photography
Sean Aquilina
Art Department
Martina Zammit
Project Coordinator
Victoria Schembri
Post Producer
Jake Vassallo
1st Assistant Director
Julia Camilleri
1st Camera Assistant
Gabriel Gaviria
Gaffer
Owen Michael Grech
Key Grip
Daniel Licari
Hair & Make-Up
Lara Licari
Production Assistant
Caroline Curmi
Secondary Cast
Michelle Gracey, Jesmond Mizzi, Paolo Giordanella, Daniel Andrejkovics, David Muscat and Kim Woods
Video Editor
Jake Vassallo
Compositing
Adam Lawrence
Color Grading
Tharan Tandle
Sound Mastering
Gez Lloyd
Voice Over Artist
Martina Zammit
Creative Agency [Digital & OOH Campaign Execution]
TBWA\ANG

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