Big Mac Trio
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Client
McDonald’s
Marketing Agency
TBWA\ANG
Campaign's Premise
To celebrate the arrival of the Big Mac Trio featuring the timeless Big Mac, the Grand Big Mac, and the Big Mac Junior, we teamed up once again with McDonald’s and TBWA to create a personality-driven campaign. At the heart of it is Jamie Cardona, beloved local celebrity and influencer, bringing his authentic charm and humour to the screen. Instead of shaping Jamie to fit the spot, we shaped the spot around him, tapping into the relatability and humour his audience knows and loves. This campaign honours a product that needs no introduction by letting someone who genuinely loves it take the lead. Sometimes, the best way to celebrate a legend is to let it speak through the people who grew up with it. especially when they’ve become legends in their own right.
Credits
Don’t Lose Sleep
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