Big Tasty
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Client
McDonald’s
Marketing Agency
TBWA\ANG
Campaign's Premise
It’s love at first sight, as soon as you open the wrapper to discover the new Big Tasty BBQ & Big Tasty Habanero burgers from McDonald’s. We partnered up once again with our friends at TBWA & McDonald’s Malta to create a memorable, quirky & feel-good video advert to introduce the two newest flavours in the Big Tasty range. With the aim behind the concept being to honour the massive amount of love present for the Big Tasty in the local market, that has now been reimagined for the summer seasons with two brand new burgers with innovative ingredients. Furthermore, reigniting Maltese love for this renowned fan-favourite burger and reinforcing the key aspects of the Big Tasty including taste, quality & value through size, that people already know and love.
Credits
Employer Branding
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