Big Mac Family

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Client

McDonald’s

Marketing Agency

TBWA\ANG

Campaign's Premise

We all love looking back with a smile on those great memories with our family that we cherish so much. Whether it’s gardening, painting, watching tv or especially eating, doing these things with the closest people in our life just make these wholesome moments so much sweeter. The main message we wanted to bring out in this Ad is that McDonald’s is a family brand and through showcasing these classic moments we aim to highlight the timeless nature of the McDonald’s Big Mac. Furthermore, we wanted to subvert tradition by showing a grandchild buying McDonald’s for their grandparents and making use of the curbside pick-up service in the process, a new service offered by the brand.

Credits

Concept Direction

TBWA\ANG

Video Creative Treatment

MAKA

Creative Producer

Sean Aquilina

Head of Video Production

Maria Vella

Video Creative Director

Matthew James Ellul

Director of Photography