Big Mac Family





Marketing Agency


Campaign's Premise

We all love looking back with a smile on those great memories with our family that we cherish so much. Whether it’s gardening, painting, watching tv or especially eating, doing these things with the closest people in our life just make these wholesome moments so much sweeter. The main message we wanted to bring out in this Ad is that McDonald’s is a family brand and through showcasing these classic moments we aim to highlight the timeless nature of the McDonald’s Big Mac. Furthermore, we wanted to subvert tradition by showing a grandchild buying McDonald’s for their grandparents and making use of the curbside pick-up service in the process, a new service offered by the brand.


Concept Direction
Video Creative Treatment
Creative Producer
Sean Aquilina
Head of Video Production
Maria Vella
Video Creative Director
Matthew James Ellul
Director of Photography
Sean Aquilina
1st Assistant Director
Angelique Muller
Production Coordinator
Victoria Schembri
Set Decorator
Martina Zammit
Jr Production Manager
Julia Camilleri
1st Cam Assistant
Gabriel Gaviria
Sound Recordist
Roger Zammit
Luke Micallef
Make Up
Kim Deguara
Video Editor
Jake Vassallo
Colour Grading
Tharan Tandle
Sound Design
James Baldacchino

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Branding Campaign: Employer