ProMilk
action 
cut 
Client
Benna
Marketing Agency
ProMilk
Campaign's Premise
What are the pros of ProMilk? Upon launching their new high-in-protein product range, Benna approached us to come up with a brand video that answers this very question with the aim of increasing product awareness and highlighting consumption by emphasising its key USP’s, as well as its taste and nutritional benefits. Therefore, with an easily digestible (get it?) concept and a mixture of dynamic shots, vibrant colours and interesting scenarios, we were able to do just that while still staying true to the trust, legacy and heritage of the well-loved Benna brand.
Credits
Concept Direction & Treatment
MAKA
Creative Producer
Sean Aquilina
Head of Video Production
Maria Vella
Video Creative Director
Matthew James Ellul
Director of Photography
Sean Aquilina
1st Assistant Director
Jeremy Vella
Production Coordinator
Victoria Schembri
Set Decorator
Martina Zammit
Jr Production Manager
Julia Camilleri
1st Cam Assistant
Gabriel Gaviria
Sound Recordist
Robert Bonello
Key Grip
John Preca
Grip
Luke Micallef
Make Up
Deandra Bugeja
Video Editor
Jake Vassallo
Colour Grading
Tharan Tandle
Compositing
Adam Lawrence
Sound Design
James Baldacchino
Golfetta Salami
action
cut