Values you can bank on
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Client
APS Bank
Marketing Agency
Red Orange Image Consultants
Project's Aim
Homelessness, domestic violence, and mental health are all pressing issues in Malta that are often overlooked by society. We were excited to join forces with APS and Red Orange to create a powerful video ad bringing attention to similar individuals and their struggles.
Our goal is to showcase the humanity of these individuals and move away from stereotypes, in order to provide a deeper understanding of the challenges they face.
The inclusiveness and authenticity of this project are vital in spreading awareness and making a real difference in the lives of those in need.
Credits
Concept Direction
Red Orange Image Consultants
Video Creative Treatment
MAKA
Creative Producer
Sean Aquilina
Head of Video Production
Maria Vella
Video Creative Director
Matthew James Ellul
Director of Photography
Sean Aquilina
Post Producer
Jake Vassallo
1st Assistant Director
Jeremy Vella
Production Coordinator
Victoria Schembri
Jr Production Manager
Julia Camilleri
Head of Set Design
Jasmin Azzopardi Schellmann
Set Decorator
Adrian Robinson
Set Assistant
Max Abela
1st Cam Assistant
Samuel Sanchiz
Key Grip
Bennard Buttigieg
Grip
Alec Fenech
Make Up
Martina Bugeja
Video Editor
Jake Vassallo
Sound Design
Ben Bailey
Colour Grading
Tharan Tandle
McCrispy
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