Video commercials/adverts are designed to grab your audience' attention and promote products, services, or brands. With creative storytelling and catchy messages, commercials aim to leave a lasting impression during TV breaks. They're a powerful tool to raise awareness, generate interest, and inspire action.
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Our explainer videos make use of humans (also known as actors) to explain your brand or product in a simple and relatable way. These videos can make complex ideas easy to understand and remember. They create personal connections, helping viewers build trust and engage with your brand.
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Lead Generation Videos are the key to converting potential customers into valuable leads. They offer precise targeting and engagement. These videos maintain audience interest and humanize your brand, fostering lasting connections. In essence, Lead Gen Videos drive results by combining engagement and emotional resonance to create brand loyalty.
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We create social media videos that catch attention, spark interest, and encourage engagement among social media users. These videos can quickly grab viewers' attention as they scroll through their feeds. Crafted to be easily consumable and shareable, makes them an effective tool for promoting products, services, or ideas within the fast-paced and visually-driven world of social media.
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Usually focuses on the product/service and its use/consumption - can be in the form of an explainer (where the USPs are being explained to the audience in a creative manner – no teleshopping vibes) when we need to focus on USPs, but can also give off a feeling that makes the audience relate to the product/service in a way the client is aiming for. The video can be adapted to specific video formats and durations according to the medium being used – whether it’s TV or social media
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This type of video advert encourages the audience to connect with the brand on an emotional level – making it the brand of choice for their target. Here we do not focus on price points, but rather on the benefits that the brand can give to its audience.
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A series of videos spread over a period of time, could be months or even a full year and in different mediums – TV, social media, reels, YouTube ads, Google Ads. The campaign content can be adapted to fit specific video formats, optimizing each screen size as necessary, and durations according to the medium being used.
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We love working with clients who not only get how we do things but also see the magic in it. So, here’s how it starts: we hop on a 30-minute call, and we get to chat about your goals and how we can tackle them together. If we both feel that synergy making us ‘a good fit’, we’re on to the next part of our partnership.
02/07
Strategy
A good video strategy is the foundation for positive returns. Before diving into the creative process, we make sure to align our vision with yours. We will ask questions so we build a solid base and craft the needed blueprint for your unique needs. While we’re eager to let our creative juices flow, we know that a cool video is only meaningful when it delivers the marketing results we’re after.
03/07
Creative Concept
It’s time for the fun part. We’re the kind who pay attention to what will make your brand shine and bring originality to the table. We like to lead trends, setting the pace with our creations. We have a knack for making CMOs and Heads of Marketing look like the bosses in their own companies, and their brands stand out with their target audiences. Seriously… many of our Video Adverts generate quite the hype they deserve and we’re not sorry about that.
04/07
Pre-Production
The behind-the-scenes magic that brings everything together. Our pre-production department goes above and beyond to make sure you get the most bang for your money. We’re all about maximising resources and delivering top-notch quality within your budget. From handling the cast, crew, and gear to scouting the perfect locations and taking care of nitty-gritty permit details. Whether we’re sourcing resources locally or internationally, you can bet we’ll leave no stone unturned. We’ve got to achieve those marketing goals after all.
05/07
Filming
This is where we turn creative vision into reality (cueing in the cheesy copy award – anyways! we’ve got an ad to shoot! moving on!) Our specialised crew takes the reins on set, ensuring every shot goes according to plan. From capturing dynamic visuals to directing actors, we handle every aspect with precision. We cultivate a comfortable and collaborative environment, allowing everyone to bring their A-game.
06/07
Editing
This is where we puzzle pieces together that formulate your videos. Our post-production team takes the footage and do what they do best. They ensure seamless transitions, captivating visual effects, shot-by-shot colouring, and perfectly synchronised audio. Our discussions are then purely focused on enhancing the creative aspect; the technical side is never your concern. We understand the power of pacing, emotion, and the right music to bring your video to life. We won’t rest until we’ve achieved the desired look, feel, and impact we envisioned together since the get go.
07/07
Delivery
This is where we make sure your video outputs are tailor-made to suit your needs. Whether it’s Digital, TV exports or any other specific requirements, we’ve got you covered. Our goal is to ensure that your videos shine across all platforms and reach your target audience effectively. We take great care in delivering high-quality files that are optimised for different channels, ensuring seamless playback and maximum impact. This is where we all sit back, relax, and get ready to unveil your videos to the world.
With a heart set on making dreams a reality. Sean’s purpose is to inspire others to pursue their passions and aspirations. Whether it’s guiding our clients to boost product visibility or assisting team members in carving their niche in the creative world. With the dawn of each day, Sean plunges into the heart of our mission, recognising that true success is a team effort. Armed with a background in cinematography, he weaves tales with visuals, blending technical finesse with emotional depth.
But Sean’s not just about work. When the day winds down, you’ll catch him immersed in the pages of a riveting non-fiction book, accompanied by a glass of whisky and spirited conversations with his fiancée.
In a world cluttered with distractions, Sean dreams of a simpler existence, free from the chains of modern technology and social media.
If he had just 24 hours to master a skill, he’d choose to become the master of garbage detection. His aim? To sift through the noise and hone in on the objectives that matter with laser-like precision.
Maria Vella
Head of Production
Juggling schedules, budgets, and team dynamics to hit our project goals out of the park is what makes Maria our Head of Production. She’s not just the brains behind our project operations but also its beating heart, offering a shoulder and an ear that make our team more than just colleagues.
When she’s off the clock, Maria’s all about good times with friends, live music, theater, and staying active. CrossFit junkie, occasional runner, and social butterfly, she keeps her energy high and her spirits higher. With her go-to apps—Instagram for life’s snapshots, Apple Fitness for fitness tracking, and Outlook to stay ahead of the game—
Maria’s the perfect blend of professional powerhouse and fun-loving friend.
Matthew James Ellul
Senior Video Creative Director
Matthew is a vibrant force propelling our team’s most audacious projects forward with his innate storytelling talent and creative direction. He firmly believes that when our collective energy is buzzing, there’s no limit to what we can achieve. He’s also mastered the art of playing Castanets without the actual instruments, conjuring their rhythmic sounds with just the snap of his fingers. It’s a spectacle you have to witness to fully grasp.
If Matthew ever pens his memoir, it will undoubtedly bear the mischievous title “Emotional Decisions for a Rational Life.” This perfectly encapsulates his journey of trusting his instincts to weave magic into every endeavor, all while maintaining an unwavering rhythm with his invisible Castanets.
Jake Vassallo
Post-Producer & Video Editor
With a dash of creativity and a sprinkle of humor, Jake turns raw footage into visual gold that leaves clients grinning from ear to ear. Working his editing skills alongside our post-production crew, he ensures our projects pop.
Off the clock, Jake’s film camera lens becomes his trusty sidekick as he ventures through some undiscovered local spots, seeking out the perfect shot like a modern-day explorer. The cherry on the cake however is that thrill, waiting to see each photo develop.
If Jake ever pens his life story, it’ll be titled “The Analog Renaissance: Rediscovering the Joy of Old,” because who needs digital when you’ve got retro charm?
Victoria Schembri
Production Coordinator
Victoria our Production Coordinator pieces together the puzzle of each production, ensuring everything clicks into place flawlessly. Her approach? Crafting work that’s not just well-thought-out but virtually bulletproof, always a step ahead in foreseeing potential hiccups and skilfully steering clear of them for the smoothest of finishes.
When it’s time to switch off, you’ll find Victoria diving into the world of animation, where movies and series offer her the perfect escape. But here’s the twist—given the chance to master anything instantly, she’d pass. Why? Because for Victoria, the thrill lies in the learning, the experimenting, the journey itself. She’s a firm believer that the path to knowledge, with all its twists and turns, is far more rewarding than any final destination could ever be.
Nicolai Aquilina
VFX Supervisor
MAKA’s software whisperer and resident magician. With a quiet dedication that speaks volumes, he can usually be found behind a fortress of monitors, quietly sipping his tea and working his magic. Nicolai brings a calm creativity to the team, likened more to Arnold Schwarzenegger in his subtle strength rather than his boastful bravado. Whether it’s crafting code or conjuring digital marvels, Nicolai is the steady hand guiding us in the right direction.
Here’s what our clients have to say about us
We have been collaborating with MAKA for several years now. They’re reliable, flexible, and consistent. At every strategy meeting, every shoot, every post-production meeting, their professionalism, dedication, and proactive approach really stand out. Communication is always very clear and detailed, resulting in no surprises on the day. They’re very client-centric, and the creative quality of their work is top-notch. Their team bring a wealth of knowledge and experience to the table, providing valuable insights and innovative solutions that often surpass our expectations.
Susan Weenink Camilleri | Head of Sales & Marketing
Simonds Farsons Cisk
I’ve been working with MAKA for the past few years, and can truly say that each project has been a success. The technical level and attentive behaviour ensure highest quality on any project. Creativity is key within the team, with shoot logistics always on point, making my life much easier.
Ryan Mifsud | Advertising Specialist
Neatplay
We’ve worked with MAKA on multiple projects… and nowadays we have their crew even join our bi-yearly Hotjar meetups (in different locations around the world). They have really taken the time to understand Hotjar’s style and incorporate this into the work they have done for us. They are organised, reliable, communicate really well and are always open to our feedback. We highly recommend them to any business that wants to produce high quality, creative and engaging videos.
David Darmanin | Founder
Hotjar
We consider the team at Maka an extension of our creative studio and have been collaborating with them for many years now. They are professional yet humble, open and hardworking and deliver what they promise, on time every time. We’ve created some great work together and look forward to keep pushing the envelope even further in the future.
Peter Jan Grech | CEO & Founder
BRND WGN
MAKA excels at bringing a story to life. We’ve collaborated with the team on video campaigns, employer branding and commercial productions. The team forms of talented and creative individuals who ensure the culture transfer is seamless and lead time is short. These people get the brief and get things done!
Joanna Ripard | Director of communications
Hili Ventures
The team at MAKA is a great video partner to have. It’s good to know that whatever the idea is, no matter how crazy or ambitious it is, it will be met with a can-do attitude. The team behind MAKA is the greatest asset, from their attitude and work ethic all throughout the process.
Philip Sultana | Head of Design
PressEnter Group
For over a decade, MAKA has been our go-to production powerhouse. We’ve witnessed their incredible growth, and it’s no surprise – their ability to transform our wildest creative concepts into stunning video realities is unmatched. They shoulder the entire production burden, from pre-production to post, allowing our team to focus on the big picture. Witnessing their on-set choreography is truly an art form. They’re more than just a production company; they’re trusted partners who bring our brand stories to life.
Kris Vella Petroni | Partner & COO
BRND WGN
Working with MAKA feels more like collaborating with a trusted friend who truly understands your vision. They meticulously blend precision and creativity, ensuring every step serves a purpose. They delve deep into the brief, ask tough questions and push boundaries to create truly captivating videos. Their approach is a unique blend of scientific precision and artistic expression, consistently resulting in videos that surpass our expectations. But what we truly value is how they become an extension of our team.
Melissa Manthos | General Manager
Switch
I’ve had the pleasure of collaborating with MAKA on numerous projects, and I must say, it’s been an absolute delight. Their expertise in conceptualising ideas and transforming them into innovative projects is truly commendable. They have an impressive network that ensures all our needs are met. The first time I worked with them, I was blown away by their level of organisation. Their calm demeanour and ability to effortlessly solve any issues that arose made the entire experience seamless and enjoyable.
Rosette Magri | Go To Market Client Partner
The Concept Stadium
The team at MAKA are stars to work with – each and every time. Their level of excellence follows through in all aspects of what they do, all the way from the concept, through to the output, the attention to detail, as well as the organisation pre-shoot and on set. It’s always a pleasure working with the MAKA team!