None of us were alive in the 70s but we tried our hand at making a 70s themed music video nonetheless. And it was not just a theme. We wanted it to look like this was actually filmed in the 70s so we gave it that home video feel and we definitely could not do without the 4:3 aspect ratio.
The song has a happy, summery vibe to it and we wanted this to reflect in the concept so the idea of a camping trip back in the 70s sounded just about right. A lot of research was poured into this project… the costumes, the props and everything else in the video had to look like it belonged in the 70s. It was a hilarious shoot, seeing the band in their wigs and 70s get up was simply too amusing and it’s safe to say we didn’t always manage to keep a straight face.