Due to the setting of the story and the type of locations used, this project had to be filmed at night. And what’s not to love about a night shoot? Being on set at around 6pm and not seeing your bed before 10am the following day… drinking copious amounts of coffee and energy drinks to make sure we don’t doze off on set (we don’t mean to rat anyone out here, but let’s say some still manage). Produced in collaboration with TBWA\ANG, our biggest challenge on this shoot was managing to fit all the shots and location moves into one night of filming, without letting the day break on us. The whole crew worked at the speed of light to stick to the schedule and keep the production team happy (at the end of the day, they were the ones providing the coffee so best be on their good books).
Joining the dots and transmitting the whole magical feeling of the advert onto screen was all in the capable hands of our post-production team. Telling the whole story in just 30 seconds, stitching one location to the next, giving the video the coherent look through the colour grading process, and adding the magical feeling through the custom composed soundtrack made the project complete. We also threw in a behind-the-scenes video in the mix, just because we honestly do want to name and shame that sleepyhead.