Most of the times, when working with food, our focus lies in controlling our hunger but in this case our focus was elsewhere. Namely, in trying our best not to get carried away and play with the miniature boxing ring on set. We didn’t have any actors during this shoot but we did, however, have two almost violent burgers and around 500 rowdy fries in the audience to control.
Working closely with a professional food stylist and in collaboration with TBWA\ANG, we made sure the burgers looked immaculate and were ready to shine. The mood was tense, and timing each camera movement to that of the falling ingredients required some trial and error, but we think that the final result is on fire.
P.S. The burgers were not at all violent.. it was all staged for dramatic purposes.