Have you ever seen those articles where they match the dogs with their owners? We did the same thing for hot beverages. What do the cup and location we drink them in say about us? In this advert we wanted to explore personalities and lifestyles of different hot beverage drinkers through their cups and surroundings. We looked everywhere for the right mugs. We rummaged our cupboards at home… at our gran’s… at our aunt’s… not to mention all the shops we combed through to get even more variety. We then (obviously) held auditions to help us choose which mugs were best suited for which type of drinker. This all seems quite ridiculous but it was important for us that the mug and the type of drinker were just the right match. After all this was done, filming the mugs was a piece of cake, their performance was great. This led to us having a somewhat different TVC but something we are definitely proud of… and we’ll now never run out of mugs.