We don’t know much about insurance but we’re experts in storytelling. And that was our approach for this particular project, to tell several mini stories in a number of short scenes. To really drive the point of the client’s personalised service home, in collaboration with Projet Noir, we painstakingly made sure that each scene was all about personalisation and clearly embodied individuality. We sourced personalised t-shirts, cakes, pizzas, dolls, doors and god knows what else for the shoot… because everyone is different! In the end, thanks to a well written voiceover, all these different personalised scenes came together to create a well rounded commercial.
N.B. This has nothing to do with Elmo from Sesame Street.